Discover the cashback promotion feature of Intershop Commerce Management.
The cashback feature enables customers to receive an adjustable amount of cashback money as a coupon code after their purchase. In this way customers have an incentive to make further purchases.
This video tutorial shows how a simple cashback promotion can be set up.
This video tutorial shows all relevant steps to create a basic cashback promotion. This includes the following tasks:
Furthermore, the video tutorial shows how a customer can earn and redeem cashback in the storefront.
Adjust the following settings if required:
Defines the number of characters per Code. The default length are 8 characters.
The generated codes are channel-wide unique. Therefore adjust the code length to the expected number of orders the cashback promotion applies to.
|Code Prefix||Optional: Allows to define a prefix text with which all cashback promotion codes start, followed by the actual code.|
|Excluded Characters||Optional: Specifies characters that must not be used within cashback promotion codes. Multiple characters are separated with a comma.|
Provide the following information:
|Name||Cashback Promotion Code Group|
|Description||Cashback promotion codes will be stored in this promotion code group.|
Enter the following information:
|Specific Priority||0||Use the lowest priority (0) to ensure that the cashback earning is the last promotion and all other discounts are subtracted first.|
|Calculation||Discounted Price||The calculation should be based on the discounted price to ensure that the cashback is earned for the final price where other discounts are subtracted first.|
|Combination||Freely Combinable||Cashback earning promotions are always combinable with any other promotion, independent of this setting.|
Enter the following information:
|Specific Priority||Default Priority 1.100||The cashback redemption promotion has the highest priority per default.|
|Combination||not combinable||Select whether this promotion should be combinable or not. Due to the fact that it has the highest default priority, this promotion will always be the first (and only one, if not combinable) that is executed.|
Switch to the Target Group tab and set Customer Segments - Reigistered Customers as target group.
Since the cashback is stored customer-specifically, the customer check is executed implicitly during the code redemption process. Therefore the target group can be set to Everyone as well.
The promotion code search allows to retrieve status information for individual promotion codes.
This can either be done with the cashback promotion code search, which allows to search by customer name or e-mail or with the regular promotion code search which allows to search by the coupon code itself.
Cashback Promotion Code Search:
Promotion Code Search:
The information provided in the Knowledge Base may not be applicable to all systems and situations. Intershop Communications will not be liable to any party for any direct or indirect damages resulting from the use of the Customer Support section of the Intershop Corporate Web site, including, without limitation, any lost profits, business interruption, loss of programs or other data on your information handling system.