The present page serves as an overview for the topic. All available documents for the topic can be found here.
Generally, A/B testing is a method of testing by which a baseline control sample is compared to a variety of single-variable test samples in order to improve response rates.
In the promotion area of Enfinity Suite 6, Intershop 7 and Intershop Commerce Management, A/B testing is is used to measure the effect of different versions of discounts or content assets on customer activities in the storefront.
|Title||Lastmodified||valid from||valid to|
|Concept - AB Testing||2020/07/15 16:58:29||7.5|
|Concept - AB Testing (7.4 - 7.4 CI)||2020/06/16 18:02:36||7.4||7.4.6|
|Concept - AB Testing (valid to 7.3)||2020/06/16 17:57:54||6.6||7.3|
|Cookbook - AB Testing||2020/06/16 17:57:55||7.4|
|Cookbook - AB Testing (valid to 7.3)||2020/06/16 18:02:31||6.6||7.3|
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