Document Properties
KbidM27908
Last Modified09-Nov-2018
Added to KB20-Jul-2016
Public AccessEveryone
StatusOnline
Doc TypeGuidelines, Concepts & Cookbooks
Product
  • ICM 7.6
  • ICM 7.7
  • ICM 7.8
  • ICM 7.9
  • ICM 7.10

Overview - AB Testing

Product Version

7.0

Product To Version

Status

final

1 Introduction

The present page serves as an overview for the topic. All available documents for the topic can be found here.

2 About the Topic

Generally, A/B testing is a method of testing by which a baseline control sample is compared to a variety of single-variable test samples in order to improve response rates.

In the promotion area of Enfinity Suite 6, Intershop 7 and Intershop Commerce Management, A/B testing is is used to measure the effect of different versions of discounts or content assets on customer activities in the storefront.



3 Overview

TitleLastmodifiedvalid fromvalid to
Concept - AB Testing2020/07/15 16:58:297.5
Concept - AB Testing (7.4 - 7.4 CI)2020/06/16 18:02:367.47.4.6
Concept - AB Testing (valid to 7.3)2020/06/16 17:57:546.67.3
Cookbook - AB Testing2020/06/16 17:57:557.4 
Cookbook - AB Testing (valid to 7.3)2020/06/16 18:02:316.67.3

Disclaimer

The information provided in the Knowledge Base may not be applicable to all systems and situations. Intershop Communications will not be liable to any party for any direct or indirect damages resulting from the use of the Customer Support section of the Intershop Corporate Web site, including, without limitation, any lost profits, business interruption, loss of programs or other data on your information handling system.

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