Overview - AB Testing
Introduction
The present page serves as an overview for the topic. All available documents for the topic can be found here.
About the Topic
Generally, A/B testing is a method of testing by which a baseline control sample is compared to a variety of single-variable test samples in order to improve response rates.
In the promotion area of Intershop Commerce Management, A/B testing is used to measure the effect of different versions of discounts or content assets on customer activities in the storefront.
Overview
| Title | Product Version | Product To Version |
|---|---|---|
| Concept - AB Testing | 7.5 | 7.10 |
| Cookbook - AB Testing | 7.4 | 7.10 |
Disclaimer
The information provided in the Knowledge Base may not be applicable to all systems and situations. Intershop Communications will not be liable to any party for any direct or indirect damages resulting from the use of the Customer Support section of the Intershop Corporate Web site, including, without limitation, any lost profits, business interruption, loss of programs or other data on your information handling system.