The present page serves as an overview for the topic. All available documents for the topic can be found here.
Generally, A/B testing is a method of testing by which a baseline control sample is compared to a variety of single-variable test samples in order to improve response rates.
In the promotion area of Enfinity Suite 6, Intershop 7 and Intershop Commerce Management, A/B testing is is used to measure the effect of different versions of discounts or content assets on customer-x activities in the storefront.
|Title||Product Version||Product To Version|
|Concept - AB Testing|
|Concept - AB Testing (7.4 - 7.4 CI)|
|Cookbook - AB Testing|
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