Introduction

The present page serves as an overview for the topic. All available documents for the topic can be found here.

About the Topic

Recommendation

A recommendation is a product or a service that fits a selected product. It is offered together with the selected one (e.g., cross selling, up selling). In Intershop Commerce Management, recommendations are known as product links.

There are different kind of recommendations possible:

• Pre-defined static recommendations (product links) like
  • Cross-selling or up-selling
  • Follow up
  • Replacements
  • Accessories
• Dynamically created recommendations based business reports like
  • Catalog and product data
  • Basket and order information
  • Click streams

Dynamic recommendations can be created by a recommendation engine provided by a business partner.

Recommendation Engine

A recommendation engine is a system (software) that generates recommendations based on provided information or business reports, for example, "customers who have bought this product have also bought these products".

A recommendation engine can be provided by an external business partner (3rd party) and integrated with Intershop Commerce Management via the managed service framework.

Overview