This document replaces the outdated article with the ID 23B366 and the title Video Tutorials: Promotions with Intershop 7.
Promotions are an important marketing instrument with the intention to push the sales and to increase the customer satisfaction. A promotion applies to predefined customer segments, products and time periods. Specific discounts like reduced prices, bonus products, free shipping etc. can be offered via a promotion. This video tutorial gives an introduction to the promotion feature in Intershop 7 and shows how to create a new promotion in the Commerce Management application.
Click New to create a new promotion.
In newer ICM versions, a new promotion can be created by clicking New | Customized Promotion.
Set the promotion to Active by selecting the corresponding checkbox.
In newer ICM versions, the checkbox Active is renamed to Enabled.
Define the Priority by either selecting Default Priority or Specific Priority.
Click Show Default Priorities to get an overview about the recommended settings. The priority defines the order in which the promotions are listed in the web store. The promotion with the highest priority comes first. If there are more promotions with the same priority, their start dates are taken into consideration. The newest promotion comes first. However, if their start dates are also identical, the promotion IDs are relevant which are sorted ascendingly.
Select free combinable as Combination to be flexible in the presentation of the promotion.
In newer ICM versions, free combinable is renamed to freely combinable.
The combination of promotions is a very complex topic. To understand the relation between free combinable, not combinable and combinable with the following promotion types, please refer to Concept - Promotion Priority and Combination.
Define the Start Date and the End Date of the promotion in the Activation section.
The activation period has an influence on other functionalities of a promotion.
Select Budget Amount in the Budget section and enter $1000.
Users with sessions that started before the promotion budget was exceeded will still be able to get the promotion, even if the budget is already spent.
Select Take promotion offline when exceeded.
The promotions will only go offline automatically if this checkbox is checked. Otherwise, it will continue to be active and only the information emails will be sent to the responsible person.
Add the email of the promotion manager under Send a notification email to and select when budget amount is exceeded.
Click on New under Consumer Groups.
In newer ICM versions, Consumer Groups is renamed to Customer Segments and the New Button is replaced by an Assign button.
Select Everyone and click on Apply.
In newer ICM versions, the New Button is replaced by an Assign button.
A promotion can be oriented to one or more target groups. In consumer channels, the target group of a promotion can be a special consumer group, for example, all regular consumers or individually selected consumers that are registered within the consumer channel. Promotions can also be targeted at consumer groups associated with affiliate partners or affiliate partner programs.
Set Code Reuse per Customer as well as Total Reuse per Code to unlimited.
It is also possible to assign promotion code groups by selecting Use Promotion Code Group(s). For further information, please take a look at Concept - Promotion Codes.
Switch to the tab Discount Rules.
Discount rules determine the benefit offered to the members of the promotion's target group. Each discount rule specifies a condition and an action to be triggered in case the condition has been met. Managing discount rules involves creating (if necessary), editing and deleting discount rules.
Select a category, for example, by clicking on Add via Browse.
In newer ICM versions, the Add via Browse Button is replaced by an Assign via Browse button.
Select Potted Plants and click on Next >>.
In newer ICM versions, simply select the desired catalogs and/or categories, click on OK and continue with step 9.
Select Potted Plants and click on Finish.
Click Close to finish the first promotion condition.
In newer ICM versions, this step is no longer necessary.
Select the created promotion conditions and click on Group.
Conditions can be grouped with a connection type, such as AND or OR. This is recommended if some conditions are linked in a manner to trigger a promotion. In our example, 3 products must be in connection to the included category, so they must be grouped with an AND condition type.
Click on Apply right under the condition.
The structured chart of the relations can be found under Chart in a shot form.
Enter the promotion code REOPENING and click on Apply.
The information provided in the Knowledge Base may not be applicable to all systems and situations. Intershop Communications will not be liable to any party for any direct or indirect damages resulting from the use of the Customer Support section of the Intershop Corporate Web site, including, without limitation, any lost profits, business interruption, loss of programs or other data on your information handling system.