Related Documents
Document Properties
Kbid284B96
Last Modified09-Nov-2017
Added to KB27-Oct-2017
Public AccessEveryone
StatusOnline
Doc TypeVideo Tutorials
Product
  • ICM 7.6
  • ICM 7.7
  • ICM 7.8
  • ICM 7.9
  • ICM 7.10

Video Tutorial - Promotions Part 1 - Promotion Creation

Product Version

7.0

Product To Version


Status

final

1 Introduction

This document replaces the outdated article with the ID 23B366 and the title Video Tutorials: Promotions with Intershop 7.

Promotions are an important marketing instrument with the intention to push the sales and to increase the customer satisfaction. A promotion applies to predefined customer segments, products and time periods. Specific discounts like reduced prices, bonus products, free shipping etc. can be offered via a promotion. This video tutorial gives an introduction to the promotion feature in Intershop 7 and shows how to create a new promotion in the Commerce Management application.

1.1 What is a Promotion?

  • Marketing instrument to …
    • Strengthen the relationship to existing consumers
    • Win new consumers
    • Promote the online sales channel
  • Applies for predefined consumer group, products and time period
  • Special discounts like reduces prices, bonus product, free shipment or other special discounts can be offered
  • Different kind of promotions are possible:
    • Reduced prices applies independent of special rules related to consumer groups or basket items
    • Discount related to consumer groups and basket items
    • Discount that applies with coupons only

1.2 Scenario:

  • 10 % Discount
  • Buy 3 Products of a specific Category or
  • Get a minimum order value of 50 USD
  • Promotion Code

1.3 References

2 Video Tutorial

Disclaimer

The information provided in the Knowledge Base may not be applicable to all systems and situations. Intershop Communications will not be liable to any party for any direct or indirect damages resulting from the use of the Customer Support section of the Intershop Corporate Web site, including, without limitation, any lost profits, business interruption, loss of programs or other data on your information handling system.

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