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Video Tutorials
  • ICM 7.10
  • ICM 11
Video Tutorial - Promotions Part 2 - Promotion Messaging

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1 Introduction

This document replaces the outdated article with the ID 23B366 and the title Video Tutorials: Promotions with Intershop 7.

Promotions are an important marketing instrument with the intention to push the sales and to increase the customer satisfaction. A promotion applies to predefined customer segments, products and time periods. Specific discounts like reduced prices, bonus products, free shipping etc. can be offered via a promotion. This video tutorial gives an introduction to the promotion messaging feature in Intershop 7 and shows how to configure it in the Commerce Management application.

1.1 What is Promotion Messaging?

  • Displays information about existing or already applied promotions
  • Visible for consumers of the defined target group
  • Can be seen in the product view and shopping cart
  • Promotion codes:
    • Only enabled in the shopping cart

1.2 Scenario:

  • Suitable promotion titles

  • Icons
  • Detail popup message text
  • Appealing design

1.3 References

2 Video Tutorial


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