Overview - Omni-Channel Management

Product Version

 7.0

Product To Version

 
Status

final

1 Introduction

The present page serves as an overview for the topic. All available documents for the topic can be found here.

2 About the Topic

2.1 Omni-channel Commerce

"Omni-channel commerce" is a commerce paradigm that is characterized by the integration of all commerce channels and their respective touchpoints (e.g. retail store, call center, mobile, online store, POS). It enables customers to experience a seamless shopping experience while using multiple channels simultaneously.  

For customers, it is especially the parallel usage of several channels at the same time, that differentiates omni-channel from multi-channel. On the merchant’s side, the technical challenge in fulfilling this scenario is the seamless and real time data integration and data access, which is based on the centralized view of all data. Centrally managing all data, such as product data, transactional data, customer data, order data and inventory data is a precondition in this context.

Omni-channel commerce focuses on understanding the  customer’s patterns and preferences and on truly supporting the customer’s specific needs. This is only possible by optimizing people, processes and technology to serve customers across all touchpoints.

The understanding of "channel" as a "commerce channel" is different from the Intershop-internal use of  channel in our software.


3 Overview

TitleLastmodifiedvalid fromvalid to
Concept - Address Handling2020/07/16 13:06:457.8
Concept - API2017/02/14 10:37:577.5 
Concept - Approval Managed Service2020/06/24 12:13:277.8
Concept - Approval Managed Service (valid to 7.7)2020/06/24 12:13:397.67.7
Concept - B2B - Company Profile2020/09/15 13:51:247.3
Concept - B2B Extension Module (1.0 - 1.1)2019/02/21 13:14:177.37.4.6
Concept - B2B Extension Module 1.22019/02/22 12:33:047.57.5
Concept - B2B Order Approval Service2020/09/17 14:32:127.10
Concept - B2B Order Approval Service (valid to 7.10.19.2)2020/09/17 14:35:397.87.10
Concept - Business Tracking2020/06/23 16:13:077.1
Concept - Business Tracking (valid to 7.1)2020/06/22 18:53:416.77.1
Concept - Captcha Framework2020/06/22 18:49:167.3
Concept - Captcha Framework (valid to 7.2)2020/06/22 18:49:166.67.2
Concept - Cost Objects2020/06/22 18:55:437.7 
Concept - Customer Approval2020/06/24 11:52:087.4
Concept - Customer REST API2020/06/24 11:52:297.4
Concept - Customer Segmentation Managed Service2020/06/24 11:59:187.5
Concept - Customers and Users2020/06/24 11:53:437.4
Concept - Customers and Users 7.32020/06/24 11:54:457.37.3
Concept - Dashboard2020/06/24 12:03:137.5
Concept - Dialog2020/08/11 10:00:307.5
Concept - Google Analytics2020/06/22 18:53:417.10
Concept - Integration of Progressive Web App and inSPIRED Storefront2020/02/12 15:09:417.10
Concept - Organization2020/06/23 14:46:137.0
Concept - Password Hashing2020/06/22 18:55:447.1 
Concept - ReCaptcha2020/06/22 18:49:167.27.7
Concept - ReCaptcha (valid to 7.1)2020/06/22 18:49:176.57.1
Concept - ReCaptcha v22020/06/22 18:49:177.6 
Concept - ReCaptcha v32020/06/22 18:49:187.10
Concept - Responsive Starter Store2020/06/22 19:00:147.6 
Concept - SimpleCaptcha (valid to 7.5)2020/06/22 18:49:186.67.5
Concept - Storefront Preview2020/06/22 19:00:147.5 
Concept - Storefront Preview IS7 (valid to 7.4 CI)2020/06/22 19:00:157.07.4.6
Concept - WebAnalytics2020/06/22 18:53:426.6
Concept - WebTrends2020/06/22 18:53:437.07.0
Concept - White Label Store2020/06/22 19:00:157.4 
Cookbook - Address Extension Using Custom Attributes (valid to 7.7)2020/06/22 18:55:466.77.7
Cookbook - Address Handling2020/06/23 14:31:057.8
Cookbook - Application Call Interface2020/06/22 19:00:167.0 
Cookbook - Approval Managed Service2016/08/26 09:31:057.6

Cookbook - B2B - Company Profile2020/06/22 18:55:467.3 
Cookbook - B2B Order Approval2020/09/17 14:28:257.8
Cookbook - B2B Order Approval (valid to 7.7)2016/12/12 11:23:097.57.7
Cookbook - Business Tracking2020/06/22 18:53:447.1 
Cookbook - Business Tracking (valid to 7.1)2020/06/22 18:53:456.57.1
Cookbook - Captcha Framework2020/06/22 18:49:197.3
Cookbook - Captcha Framework (valid to 7.1)2020/06/22 18:49:196.67.1
Cookbook - Captcha Framework 7.22020/06/22 18:49:197.27.2
Cookbook - Cost Objects2020/06/22 18:55:467.7 
Cookbook - Customer Approval2020/06/24 11:59:547.4
Cookbook - Customer REST API2020/06/24 12:00:177.4
Cookbook - Customer Segmentation2020/06/24 11:55:417.5
Cookbook - Customers2020/06/24 11:55:307.3
Cookbook - Dashboard2020/06/24 12:03:137.5 
Cookbook - Development for Commerce Management Application2017/01/02 13:01:287.5 
Cookbook - Development for Commerce Management Application (valid to 7.4 CI)2017/01/02 13:01:556.87.4.6
Cookbook - Dialog2020/08/11 13:23:597.5
Cookbook - Google Analytics2020/06/22 18:53:467.10 
Cookbook - Password Hashing2020/06/23 16:06:247.1
Cookbook - Promotion Tracking2020/06/22 18:53:477.9 
Cookbook - ReCaptcha (valid to 7.7)2020/06/22 18:49:206.67.7
Cookbook - ReCaptcha v22020/06/22 18:49:207.6 
Cookbook - ReCaptcha v32020/06/22 18:49:217.10
Cookbook - Responsive Starter Store Customization2020/06/22 19:00:177.8 
Cookbook - REST in Storefront2020/06/22 19:00:187.8 
Cookbook - SimpleCaptcha (valid to 7.5)2020/06/22 18:49:216.67.5
Cookbook - Storefront CSS2020/06/22 19:00:207.2 
Cookbook - Storefront Editing2020/06/22 19:00:217.9 
Cookbook - Storefront Less Integration2020/06/22 19:00:227.6

Cookbook - Storefront Preview2020/06/22 19:00:227.0 
Cookbook - Storefront Widgets2020/06/22 19:00:237.8 
Cookbook - Testing the WebShop REST API2017/07/10 11:22:357.8 
Cookbook - WebAnalytics2020/06/22 18:53:486.6 
Cookbook - WebShop REST API2020/02/04 13:14:177.4 
Cookbook - WebTrends2020/06/22 18:53:497.07.0
Guide - API Documentation2020/02/04 13:15:187.0 
Guide - API Models2020/02/04 13:15:197.0 
Guide - B2B Storefront Functionality (7.8 - 7.10.16)2020/02/20 15:54:247.87.10
Guide - B2B Storefront Functionality (valid from 7.10.17)2020/03/18 14:37:417.10
Guide - B2B Storefront Functionality 7.62019/02/22 16:17:277.67.6
Guide - B2B Storefront Functionality 7.72019/02/22 16:18:027.77.7
Guide - Customer Segmentation Managed Service2020/07/06 13:19:197.5
Reference - Customer Data XML Import Specification2020/06/08 10:25:507.10
Reference - Responsive Starter Store - 3rd Party JavaScript2020/08/31 09:02:117.6
Reference - Responsive Starter Store - Dialog2020/08/11 13:45:397.6
Reference - Storefront CSS Design Components2020/06/22 19:00:307.27.5
Reference - Storefront Email Templates2020/06/22 19:00:317.6 
Reference - WebShop REST API (7.0 - 7.3)2018/09/17 10:55:157.07.3
Reference - WebShop REST API (7.4 - 7.4 CI)2019/06/14 09:25:357.47.4.6
Reference - WebShop REST API 7.52019/06/14 09:26:117.57.5
Reference - WebShop REST API 7.5.32019/06/14 09:26:387.5.17.5.3
Reference - WebShop REST API 7.62019/06/14 09:27:027.67.6
Reference - WebShop REST API 7.72019/06/14 09:27:247.77.7
Reference - WebShop REST API 7.82019/06/14 09:27:467.87.8
Reference - WebShop REST API 7.92019/04/08 15:21:277.97.9
Reference - WebShop REST APIs2018/09/10 14:27:067.0

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