This support article explains how to add HTML Color Swatches to your variation products.
If you have not already prepared variation products before, you need to create a variation type to create product variations automatically, using the desired attribute. This type will also be used later on to create a Variable Variation Attribute.
Adapt the Variable Variation Attribute in order to display color swatches. Change Variation Selection to "HTML Color Code" and add a Product Attribute Name that will be used to provide an HTML color code.
Your products should now be displayed with color swatches in the storefront.
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