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Intershop Glossary
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Last Modified09-Nov-2018
Added to KB20-Jul-2016
Public AccessEveryone
Doc TypeGlossary of Intershop Terms



warrantyIn Intershop 7/Intershop Commerce Management, warranties constitute special products with specific properties like, for example, not individually shippable or no inventory. Warranties are grouped in dedicated system-defined classification categories, which propagate the required specific properties to these products when establishing the assignment relation. Warranties are intended to be sold in combination with "real" products only.Overview - Warranties
WCMabbreviation for web content management
Web Adapter

In Enfinity Suite 6, Intershop 7 and Intershop Commerce Management, the Web Adapter is a plug-in to the Apache HTTP Server, which works as a reverse proxy and is responsible for

  • Dispatching requests to the Intershop Application Servers using dynamic load balancing
  • Generating and managing session IDs
  • Caching and assembling responses returned from the Intershop Application Servers

It is automatically installed with the Web Gateway/Intershop Web Server.

Web Adapter agentThe Web Adapter agent is a daemon (background) process that complements the Web Adapter. It is responsible for the selective page cache deletion and the deletion of outdated page caches as well as for some background maintenance tasks, like Web Adapter request log handling. 
web analyticsWeb analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.Overview - Web Analytics
web content management

The web content management (WCM) is a module of Intershop 7/Intershop Commerce Management that allows for creating, managing, storing and publishing content based on a set of predefined building blocks (pages, page variants, content components, page templates, component templates, includes and view contexts).

It involves the following areas:

  • content model ("pagelet") development
  • front end composition in Commerce Management 
  • actual content editing (possible in Commerce Management and in the Design View, the front end preview mode).
Overview - Web Content Management
Web Gatewayinstance of the Apache HTTP Server and the Enfinity Web Adapter that can be installed individually for a distributed deployment
web search engine

A web search engine is a tool designed to search for information on the World Wide Web. The search results are usually presented in a list and are commonly called hits. The information may consist of web pages, images, information and other types of files. Some web search engines also mine data available in newsbooks, databases, or open directories. Unlike Web directories, which are maintained by human editors, search engines operate algorithmically or are a mixture of algorithmic and human input.

The content of a web page or online shop can be optimized for search engines SEO.

web search engine marketing

Search engine marketing, or SEM, is a form of internet marketing that seeks to promote websites by increasing their visibility in web search engine result pages.

SEM methods include:

  • SEO
  • paid placement
  • contextual advertising
  • paid inclusion.

web services

Generally, web services are web-based applications that dynamically interact with other web applications using open standards without any user interaction.

Intershop 7 and Intershop Commerce Management provide access to resources and functionality using web services in addition to the browser-based Commerce Management application and storefront interfaces.

Using web services, developers can make well-defined business processes or data accessible to any internal or external web service client. Organizations can communicate data without knowledge of each other's IT-systems behind the firewall. For example, one company can call another service to calculate the shipping costs for a package of a certain weight or size.

This enhances the modularity of the system, and enables the re-use of functionality.

Overview - Web Services
web shopGenerally, a web shop is a type of online shop whose storefront application is designed to be used with web browsers from usual desktop/laptop computers.Overview - Web Shop
Web site interlinking

Web site interlinking is a SEO strategy used to promote a collection of a company's web sites or those of affiliates or partners.

The page ranking technology of web search engines like Google consider web sites more important if they have large numbers of inbound links and display them on top of others in search result lists. Intershop used to provide specific link feeds as an additional service to establish and increase a merchant's web site's linking.

webformWebforms are specific development artifacts used to define forms for web pages, which may contain multiple input fields and and are subject to validation. Webforms are used together with pipelines and ISML templates - a pipeline is responsible to create and validate a form instance, and a template renders the web page.Overview - Webforms
webform frameworkIn Intershop 7/Intershop Commerce Management, the webform framework allows to define forms for web pages, which may contain multiple input fields and and are subject to validation. Webform definitions are individual development artifacts. Webforms are used together with pipelines and ISML templates - a pipeline is responsible to create and validate a form instance, and a template renders the web page.Overview - Webforms
weightA factor assigned to a value (e.g., number, parameter) to reflect its importance in a computation. Search engines allow to weight certain attributes as search terms. This way the number and order of results may be influenced.
white box test

White-box testing (also known as clear box testing, glass box testing, transparent box testing, and structural testing) is a method of testing software that tests internal structures or workings of an application, as opposed to its functionality (see black box test).

In white-box testing an internal perspective of the system, as well as programming skills, are required and used to design test cases. The tester chooses inputs to exercise paths through the code and determine the appropriate outputs. Though this method of test design can uncover many errors or problems, it might not detect unimplemented parts of the specification or missing requirements.

white-label shopIn Intershop 7/Intershop Commerce Management, a white-label shop is a web shop application as created with a new sales channel without a branding package applied. 
wholesalerA wholesaler is an intermediary (a B2B actor) who procures products in large quantities from manufacturers and suppliers and distributes them to resellers, commercial users, manufacturers and retailers, bundled with their own services. 

A widget in general is a (small) frame on a page (e.g. place on a dashboard) that contains information about one specific topic, with the purpose to give a quick overview about relevant data. 

In Intershop 7/Intershop Commerce Management, it functions as the presentation of most relevant information derived from Intershop data in an easy to read way and possibly provides access to system functionality relevant in the given data or task context.

Concept - Dashboard

A website wireframe is a visual guide that represents the skeletal framework of a website.

Intershop provides very detailed storefront wireframes, which serve as an extensive documentation of Intershop's blueprint store. These wireframes do not only cover storefront pages (including error messages) but provide also overviews for various workflows. Thus, the wireframes may serve as a starting point for project customization.

 Overview - Wireframes
wish listIn the storefront, a set of products that a customer wishes to own. The list can be shared with other customers allowing them to buy an item and have it sent directly to the wish list owner.

Generally, the operational aspect of a work procedure: how tasks are structured, who performs them, what their relative order is, how they are synchronized, how information flows to support the tasks.

In the context of Enfinity Suite 6, it usually refers to an approval.



The information provided in the Knowledge Base may not be applicable to all systems and situations. Intershop Communications will not be liable to any party for any direct or indirect damages resulting from the use of the Customer Support section of the Intershop Corporate Web site, including, without limitation, any lost profits, business interruption, loss of programs or other data on your information handling system.

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