Overview - AB Testing

Introduction

The present page serves as an overview for the topic. All available documents for the topic can be found here.

About the Topic

Generally, A/B testing is a method of testing by which a baseline control sample is compared to a variety of single-variable test samples in order to improve response rates.

In the promotion area of Enfinity Suite 6, Intershop 7 and Intershop Commerce Management, A/B testing is is used to measure the effect of different versions of discounts or content assets on customer-x activities in the storefront.


Overview


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